"From the event planning at the Pavilion, to the advertising for the retail tenants, to web site oversight, response to public inquiries and issues, and press releases, no matter how large or small, everyone at Myers handles each and every task with the utmost professionalism and diligence. …you and your staff take a real personal interest in the Town Center and genuinely care about its success."
Debbie Santano, former Portfolio Manager, Reston Town Center
Develop and execute a strategic promotions plan
Reston Town Center, since 1991
Attract over 5 million in targeted traffic and 250,000 in special events attendance, raising over $2.3 Million for charitable organizations in 2005. Responsible for coordination of all special events, advertising, public & community relations, collateral and marketing. Established in 1990, beautiful Reston Town Center is an acclaimed outdoor venue offering more than 40 retail shops, 20 restaurants and a 13-screen multi-plex cinema. At the Center's hub, the Reston Town Center Pavilion hosts special events, concerts and festivals throughout the year and ice-skating in winter. For more information on shopping, events and dining at Reston Town Center, visit www.restontowncenter.com.
Taste of Reston, since 1993
For the Greater Reston Chamber of Commerce. This one-day event annually attracts 35-40,000 visitors, multiple corporate sponsorships and benefits both the Chamber of Commerce and a local charity each year. Since 1993, Myers Public Relations has sat on the executive planning committee providing: strategic public relations, marketing and advertising planning; negotiated all media sponsorships; and worked with Chamber staff to execute sponsorships, production and promotions.
Northern Virginia Fine Arts Festival, since 1991
For Greater Reston Arts Center. Currently responsible for coordination of advertising, public relations, and media relations. The festival features more than 180 fine artists and crafters, and draws an attendance of 60,000.
Lake Anne, since 2001
For Lake Anne Merchants Association. Responsible for coordination of all special events, advertising, public & community relations, collateral and marketing. Lake Anne Village Center, dedicated in December 1965, is the historic heart of the award-winning, planned community of Reston, Virginia. The internationally recognized plaza is a destination spot for residents and visitors alike, with 24 unique shops, restaurants, services, fitness studio, a museum, seasonal boat rentals, concerts, Saturday markets, and an unparalleled atmosphere. Truly a one-of-a-kind place to Dine, Shop and Play. For more information, visit www.lakeanneplaza.com.
Broadlands, 1995 - 2003
For TERRABROOK. Provided public relations, event planning and media relations services for the developer of Broadlands, a 1,500 acre planned mixed-use community located in eastern Loudoun County. Services include: press releases, articles and media relations to encourage high visibility media coverage; articles for their Realtor newsletter; Special event planning and promotion; Community relations and outreach. Handled both residential and commercial real estate projects. Facilitated a major article in the Washington Business Journal about the Open Band installation in their Southern Walk neighborhood.
Virginia Gubernatorial Media Conference, 1993
For Mobile Land Development Corporation. Coordinated the planning and execution of the media conference and VIP reception for former Virginia Governor George Allen for his formal announcement that Oracle Corporation was moving to Reston, VA. Coordinated with his Richmond staff for invitations, program, publicity and security. Handled all on-location logistics, catering, AV and set up.
Miracle of Lights, 1997 - 2003
For Events USA, Inc. A 2 mile drive-through Holiday light show attracting over 132,000 visitors and raised $18,000 for local children's charities each year. Over $300,000 negotiated in media partnerships with local and regional radio, print, cable and network TV, community directories, and community newsletters . Managed a combined advertising budget of nearly $325,000. Public relations efforts draw multi-state and 5 Northern Virginia county coverage, with over 1500+ column inches of print coverage, including three front page articles.