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July 19, 2019

Making Social Work for Your Website

Guest Blog by David Cavalieri

text bubbles from computerAn online presence is a permanent, expected fixture of a reputable brand and the power of a robust website must not be overlooked. The virtual side of the organization defines the direction, atmosphere, and foundation and enables it to flourish. With the integration of well-developed content, appropriate social networks, and the cross-pollination of ideas by captivated users your virtual presence will magnify and differentiate your brand.

The Website:

It’s a requirement in today’s business world and acts as the quintessential indicator of an accomplished and well-polished organization. However, aesthetics are only skin deep and the message and content portrayed must match the company’s model, style, and culture. Pretending to be someone you are not will only create angst amongst your clients while return business and referrals will suffer. Describe who you are – are you corporate; powerful, yet friendly; inviting; or just downright spunky? Let the world know! People today have increasingly shorter attention spans than in years past and never-ending streams of text might as well be showing them the door – well, at least a revolving door. Be concise with your ideas and get ready for an entirely social world.

social funnel

Getting Social:

Social media, though extremely important to many, isn’t appropriate for all companies and marketing techniques. Determining its role in your company is a vital step in planning your digital presence (the nitty gritty of which will be coming in a future blog, so stay tuned!). So whichever platforms you choose for your business, at the end of the day you need to find a way to tie all of this back in to the website you just gave your sweat and tears to.

The Blending of Ideas:

The goal of marketing is not only to garner the most fans and popularity, but also to keep customers involved and repeatedly coming through the door. Many social platforms have widgets and pieces of code (check in with your web developer if you need to!) to embed into your website and add ways to “Like” your profile or individual pages of your website directly, share the most recent Tweet in a live feed, or present your latest board’s pins as a photo gallery. Comments flow from one platform to the next, content is shared from the most dedicated of fans, and that revolving door will simply become an open door.

Blend the line between website and social media, be creative whenever possible, find a way for users to seamlessly use your website and interact with your social platforms. Comments, ideas, and creativity will flourish and the customers themselves will boost the greatest marketing tactic of them all – the word of mouth.