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October 19, 2019

Out of the Box Marketing Campaigns That Worked!

Here at Myers Public Relations, we love creative marketing campaigns that make audiences think, laugh and pay attention. We also like to give credit where credit is due and thus, we present the first in a series highlighting some of the most creative, thought-provoking and wild marketing campaigns that worked!

Marketing has changed exponentially in the last ten years. It’s not simply focused television advertisements or a snappy radio spot. Facebook currently has 1.19 billion monthly users and continues to grow. That’s 1.19 billion chances of your advertisement to be shared, liked and sent around the globe. No pressure, right?

Today’s featured campaign embraced out of the box thinking through challenging the status quo and having the confidence to be different. It called into question societal norms and biases, and has been effective across social media, print sources and television.

Dove’s Campaign for Real Beauty 

Dove

Dove launched their Campaign for Real Beauty in 2004 and since then, the company has worked to redefine the narrow concept of beauty perpetuated by fashion magazines, the runway, Hollywood, liquor companies (the list goes on). They employed various communications techniques to open discussion and challenge stereotypes. But what has really made Dove’s advertisements so poignant is that they are based on research.

Dove discovered that 91% of women ages 50 – 64 believe that it’s time for society to change its views about women and aging. Combine this with the fact that only 2% of women globally would describe themselves as beautiful and it’s clear that we have a serious self-esteem issue.

Dove 2

This revelation led Dove to develop the Movement for Self-Esteem as part of their Campaign for Real Beauty, which provides women the opportunity to mentor the next generation and celebrate realistic beauty in order to develop body confidence and improve self-esteem. The program has reached 17 million young people in 112 countries.  And while Dove may be owned by Unilever, the same company that owns Axe (whose entire campaign is the objectification of women), there’s something to be said about bringing an issue to the forefront and having the ability to point the finger right back at yourself.

Dove has arguably turned the tide towards positive growth and meeting the emotional needs of 98% of women across the world. It brings up a valid concern, convenes discussions around the topic and speaks to an audience’s emotions. Overall, as a marketing campaign, it works!

dove 3

Check us out in a few weeks to see other campaigns that have nailed their message and branding.

Best Wishes to Billie!

1017385_10202531777402271_1041362148_nWe want to wish Billie all the best as she moves with her husband and two sons back to Oklahoma. We hope you make so many memories with the grandparents, aunts and uncles you’ll be close to. We will miss you terribly, but you have forever left your mark on Myers PR! Here are a few memories from friends who will miss you:

 

Group photo of Myers PR TeamMarion Myers: I must be one of the luckiest (or the smartest) business owners around. We have been able to build a team of first class, talented employees who complement each other’s skills and work together like a well-oiled machine. We are also very lucky that the people who come to work at Myers PR tend to stay a long, long time. We have been extremely fortunate to have had Billie for nearly 10 years – amazing!

While I wish her and her family all the best that life can offer- in a quieter place, at a slower pace – I will miss her. I will miss her crazy energy, her ability to argue both sides of an issue (simultaneously), her happy voice that can carry to the rafters, and her stubborn adherence to “doing the right thing”.  She inspired the rest of the team with her enthusiasm. She was patient and thorough in her mentorship of newer members of the team. She grew professionally and matured personally so much in those years….. I am very proud that she chose to spend that time with us.

Good luck Billie!

IceSkating March 2011 MyersPRDavid Cavalieri : My goodness, it has been an absolute joy working alongside Billie! From the day I was hired, she has been an amazing mentor and helped me to grow in so many ways. We shared plenty of jokes (which I will surely miss!) but, we were a team hand-in-hand. Because of Billie, I have grown tremendously! It’s difficult to see her go, but I wish her, her husband, and her two boys the absolute best back in Oklahoma. Enjoy your family — you only get to live it once! 🙂 I just ask her to remember that her arm won’t be helpful with holding the mattress down on the car roof and if she’s ever in a race to know that it’s all the same oat bag!

With all the hugs in the world – David Cavalieri

Arja Sahramaa:  Oklahoma City, the winds of change are blowing your way! Billie is a whirlwind of energy and accomplishment, with the most logical mind I’ve ever experienced. She has more patience when teaching a task than anyone else I’ve ever known. She can phrase even the most awkward message in a way that the recipient becomes a new friend. Her prowess with Excel is legendary (just remembered we never got to the series of next-level tutorials). Even with all these skills and more, the absolute best thing about Billie is her heart. She sees, she listens, and she cares. She is selfless and loyal, a true friend, and one I hope I will have for the rest of my life.

Thank you for everything you are, dear Billie; bon voyage! Until we meet again.

Birthday Hat Women June15 2010Carol Nahorniak: More than 9 years ago, I had the pleasure of Billie coming into my life. The following may read more like a recommendation letter, but the point is, Billie’s lovable and admirable strengths have made her so wonderful to work with. Her intense sense of responsibility, attention to detail, accuracy, and drive are woven into her character. I’ll always have her in mind as I work – especially when it comes to the Oxford comma. And this: :). Her perfectionism and style in development of the Reston Home Tour book is a highlight of our work together – she stepped right up to volunteer her skills for that project, and went beyond expectations. She’s so remarkable in so many ways, and I’m already missing her – she’s certainly got a piece of my heart.

CarolLizBillie BofR 4 28 11Jordan Garegnani:  Cheers to you Billie! I’m happy you’re finding the space you want in life and I hope you make the BEST memories with your family. I also hope you discover all those hobbies that are trapped inside you 🙂  Thank you for all the help, guidance and general positive feelings you’ve given during my 2 years at MPR.  Thank you for always looking after people’s needs even if they didn’t’ know they had them.  You are one of the kindest, level-headed people I know and you had me at yoga. Namaste.

Brandy: While it’s so hard to say goodbye I’m so happy that Billie has found a new pace of life and able to see more of her family in her home town. Billie was not only a fantastic source of information in the office but also gave wonderful life advice which I will treasure. I’ll miss you Billie!

image002Liz Bush: Oh my dear Billie! What can I say? I am going to miss the pants off you! There is a reason that no one wants to let you go (both personally and professionally) and the answer is that you are simply, wonderfully, you. There are so many words…so I’ll save the masses the time – here’s a random sample just for you:

Flip flops – only ever flip flops!

The beach

Getting to the beach (half the fun!)

Bloody Mary’s – don’t forget the Zing Zang

WTF? (diaper)

Patio Sangria

Taylor the Latte Boy

Scarves…so many more to come 😀

“I was told I can’t take anything else”

10 minutes, 10 months, 10 years

“why are you INSIDE?”

CHEESE

Whose car are we taking? (nevermind, dumb question)

“If you have to ask if you can post something…”

Crazy

Crazy (different meaning)

Crazy (another different meaning)

They will forget what you said, they will never forget how you made them feel.

Hugs  🙂

Clydes MPR staff atStPats

Why a Diet of Volunteering is Healthy for Your Company

WeHeartProBono_Med_SizeWhen Marion started out in business, 20-some years back, she was working part-time and volunteering for local community groups and (like many young moms) her children’s PTAs. She became recognized for her success in promoting community events and was hired to do the Public Relations for Reston Town Center. Hence – Myers Public Relations was established.

Myers PR employees are encouraged to embrace community service. Myers PR staff members have taken volunteer and leadership roles in: the Greater Reston Chamber of Commerce; Reston Association; Friends of Reston; Reston Chorale; Reston Historic Trust; the Greater Reston Arts Center.

A corporate culture that supports volunteering is good business strategy on multiple levels:

  • It helps with the recruitment and retention of quality employees
  • It is a creative way for employees to test drive new skills
  • Volunteering helps foster job-satisfaction and good morale
  • Pro bono projects raise your company’s brand awareness
  • A reputation as a corporation that gives back increases customer loyalty
  • And…. it’s good for your community

Today, Marion averages 500 hours of service annually. She has served on the Boards of: Initiative for Public Arts – Reston; The Medical Care for Children Partnership; the Reston Historic Trust; and is a Past Chairman of the Greater Reston Chamber of Commerce. She is a current Board Director for the Fairfax County Council for the Arts and Leadership Fairfax, Inc. Combined, the MPR team donates close to 800 hours a year. Now, that’s a very healthy diet of volunteering. Bon Appetit!