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April 22, 2019

Why We Do Event Marketing

event-marketing-Here at Myers PR, we didn’t go off looking to be an event planning company. But as we grew and provided more and more in-house marketing and PR offerings, we realized that one of the best ways to show off our mixed-use retail spaces was to provide a community experience that people enjoyed and associated with our client. 

A quote by Maya Angelou that we often share in the office is, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

And despite the chaos that is planning an event, it’s totally worth it to create an experience that people will remember, treasure, share, and hopefully return to.  Cornell psychology professor, Thomas Gilovich’s research over the past decade says that experiences bring people more happiness than possessions. Thus, our goal is to create those neural pathways of happiness and make sure they’re associated with our clients – marketing that doesn’t feel like marketing but is still highly effective for your brand.

When we start planning an event, we think through the following to create a low-stress, high-enjoyability customer experience:

  • new_seo-39-512audience-appropriate activities
  • audience-appropriate food and beverages
  • smooth event flow layout (not long lines)
  • enough event supplies (nothing makes people sadder than running out of stuff)
  • a variety of things to do, see, taste, buy, sip, and take home
  • extra surprises not advertised (keep ’em pleasantly surprised!)

It seems counter-productive – focusing so much on the attendees instead of focusing on promoting the client, but all the love and attention pays off in very happy attendees that were given a memorable gift by the brand or company you represent. Happy customers = loyal customers!

A paragraph by EventCrazy, a search engine for fun things to do, puts it very beautifully…

“Events are the life blood of a society. They are occasions that gather people together united in a common theme, cause or celebration. …. Events can be as simple as a child’s kindergarten graduation or as dramatic as the Super Bowl. It doesn’t matter what your preference is or even if it is constantly evolving. What does matter is that you are “experiencing” something that will give you great satisfaction and a lifetime of memories. “

Think about that next time you go to a community event or plan a birthday party!

Why a Diet of Volunteering is Healthy for Your Company

WeHeartProBono_Med_SizeWhen Marion started out in business, 20-some years back, she was working part-time and volunteering for local community groups and (like many young moms) her children’s PTAs. She became recognized for her success in promoting community events and was hired to do the Public Relations for Reston Town Center. Hence – Myers Public Relations was established.

Myers PR employees are encouraged to embrace community service. Myers PR staff members have taken volunteer and leadership roles in: the Greater Reston Chamber of Commerce; Reston Association; Friends of Reston; Reston Chorale; Reston Historic Trust; the Greater Reston Arts Center.

A corporate culture that supports volunteering is good business strategy on multiple levels:

  • It helps with the recruitment and retention of quality employees
  • It is a creative way for employees to test drive new skills
  • Volunteering helps foster job-satisfaction and good morale
  • Pro bono projects raise your company’s brand awareness
  • A reputation as a corporation that gives back increases customer loyalty
  • And…. it’s good for your community

Today, Marion averages 500 hours of service annually. She has served on the Boards of: Initiative for Public Arts – Reston; The Medical Care for Children Partnership; the Reston Historic Trust; and is a Past Chairman of the Greater Reston Chamber of Commerce. She is a current Board Director for the Fairfax County Council for the Arts and Leadership Fairfax, Inc. Combined, the MPR team donates close to 800 hours a year. Now, that’s a very healthy diet of volunteering. Bon Appetit!

Let’s Celebrate Reston as Reston Celebrates!

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Celebrating milestone anniversaries is a great way to create buzz about your client. Or, as in the case of Reston, to create buzz about your community!

2014 is a landmark year for Reston as well as for its founder Robert E. Simon, Jr. (note the R.E.S. in Reston). Reston is celebrating the 50th Anniversary of its first residents moving in, and Robert E. Simon, Jr. (Bob to his friends) is celebrating his 100th birthday!

In preparation for this auspicious year, Myers PR set up a website, www.RestonCelebrates.org, to act as the hub to record and promote all the “50/100”commemorative events. Reston will be celebrating throughout the year as various organizations in the community present special tributes and celebrations of all sizes. The highlights are listed on www.RestonCelebrates.org , including the April 5 Founder’s Day celebrations, a screening of “The Reston Story” documentary film, and the Best of Reston gala, being held on Bob Simon’s April 10 birthday. All events related to 50/100 in 2014 will be listed, and all those featured will be open to the public, some with free admission, and some requiring ticket purchase.

The plan is that www.RestonCelebrates.org will be maintained in perpetuity, as an online gathering place dedicated to the special events and festivities that take place in Reston, Virginia. Supported by participating organizations of all sizes throughout the community, www.RestonCelebrates.org is provided as a public service owned and managed by Myers Public Relations, LLC. www.MyersPR.com.

Participating organizations supporting the 50/100 events are Reston Community Center, Reston Association, Reston Historic Trust/Reston Museum, Greater Reston Chamber of Commerce, Reston Hospital Center/Hospital Corporation of America (HCA), Cornerstones, Reston Town Center, and Myers Public Relations, the host of www.RestonCelebrates.org.