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October 22, 2019

Going the Digital Communications Route:

Why is Social Media Effective?

Social media is just what it sounds like. It’s a relationship. It’s a conversation with your audience. It’s a means of letting them know what is exciting, fun, informative or needed about what you have to offer. It’s also an invitation to your audience to participate. When executed effectively, it’s more interactive than traditional marketing tools like print, radio, TV advertising or direct mail.

Social media is also more flexible than traditional marketing tools and should be reactive as well. It’s not just about posting your message, link, or video and “job done”. It’s important to monitor responses so you can gauge the level of interest and tailor your messaging accordingly. It’s also very important to answer questions quickly so the conversation is fluid and two-way. For an example, you can refer to Reston Town Center’s FaceBook page at https://www.facebook.com/RestonTownCenter.

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