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August 18, 2019

Going the Digital Communications Route:

The Emergence of Social Media

Currently, one of the most popular non-traditional marketing channels is social media. Many companies are experimenting with FaceBook, Twitter, FourSquare, LinkedIn, Wikipedia, YouTube, Digg, Yelp, etc. These communication channels are cost effective compared to traditional marketing options. The challenge is in understanding HOW to use these tools and dedicating the time necessary to execute an effective campaign.

Social media is not something to be foisted off on a junior employee, or (horrors!) an unsupervised intern. It takes a carefully thought out plan, with story lines, calendar and editorial schedule. There should be plenty of thought put into what photos, video, and web links to include to keep it fresh and entertaining.

Once a plan is laid out, a less senior person can execute the postings but still need a supervisor to monitor responses and determine if the campaign is rolling out effectively. Get to know your audience as you post and adjust as needed to encourage interactions.

About Marion Myers

Comments

  1. Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t
    show up. Grrrr… well I’m not writing all that over again.
    Anyway, just wanted to say great blog!

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