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September 22, 2019

Let’s Talk About Social Media

Social media is a growing part of marketing throughout most industries and is predicted to continue taking a bigger bite out of the budget as it increases in use. A recent study by The CMO Survey says that in the next 5 years, marketers expect to spend 19.5% of their budgets on social media, which is almost three times more than current spending patterns.

Social Media Spending Prediction Chart

Jordan Garegnani
That’s why we recently hired a new Social Media Manager to coordinate the online social presence of our clients. Jordan Garegnani joined our team with PR, marketing, and social media experience and has crafted a few guidelines for any social media strategy:

Talk like a human being
Respond and react to the people around you (aka people who share your interests) in engaging ways. Also, people don’t like the person who talks all the time and doesn’t listen. So don’t always promote yourself – follow, like and reply to people you’re associated with as a way to show you’re interested in what they have to offer and hopefully they will return the favor.

Pick your platforms based on your needs instead of what’s popular
Not everyone needs a Pinterest or a Youtube channel. What platform you’re on can depend on if you’re B2B or B2C, if you’re a service or goods-based business model and many other factors.

Get organized
If you have a lot of posts to do each week, figure out a system of organizing and planning your posts to be timely and relevant.

Keep track of what people are saying about your brand
Maintaining a good image just on the social media platforms you post on won’t cut it. Make the rounds to see who is saying what about your brand in different social networks. (Be sure to respond to negative and positive comments!)

Be flexible
One strategy might work for one platform or brand, but not another. If something doesn’t work, don’t be afraid to scrap it and move on to something else.

Last of all, be creative – social media should be fun!

About Marion Myers

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