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October 19, 2019

How PR is Like a Cross-country Road Trip

Written by Jordan Garegnani, MPR Project Manager and Digital Community Manager

Like I said, I write what I know and right now I’m on a week-long cross-country road trip (mobile hotspots are MAGIC!) and I can’t help but learn a few life lessons that are highly useful in marketing and PR. I can’t express how amazing it is to have an office that lets me get away with working remotely as I traverse across the country and then lets me write about it 🙂

Flexibility

You plan and plan – the best route, but the best tag line, event layout, rest stops or hotels. And sometimes it goes off without a hitch, but more likely than not, something will always go wrong. Your water pump breaks, a vendor doesn’t show up, you get stuck in Colby, Kansas on a night that you were supposed to be in Denver or a Facebook ad isn’t performing the way you’d like. If you’re not a naturally flexible person, you might want to go on a road trip to practice bending with whatever is thrown at you 🙂

Having reasonable expectations will help you be flexible as well – like not getting mad when your friend may or may not get her phone out fast enough to navigate and you miss going to Superman’s birthplace (cough, me, cough). But it’ll also help when only a few tenants participate in a promotion rather than the whole lot.

I always like to say, “Plan for the worst, hope for the best.” If you have a plan A, B and C when something goes wrong, the going wrong feels a little less terrible.

Prioritizing Goals

When things do go wrong, it’s usually not just one thing. For example, your AC might go out and when they’re investigating it, find your water pump also needs to be replaced or else you’ll end up stuck on the side of the road. Then once the pump is fixed, you might still have a rattle in your engine. You can’t necessarily fix everything at once.

So tally up all your options and strategize what’s the highest priority, keeping a deadline, pleasing the client, staying on budget, etc. From there you can take care of immediate needs and follow up with the lower-priority goals.

Ask for Help

We all like to think we can do things on our own as competent adults, but sometimes you have to give up the wheel or ask someone on your team to cover for you when you can’t be in the office. Chances are they really won’t mind as long as you give them a big thanks.

Roughing It

Not everything can be perfect and your best effort instead of your best work sometimes has to do in a clutch. And sometimes fast food will have to suffice for a meal instead of sitting down for dinner.

No Looking Back

Second-guessing your already-made decisions only causes more stress and anxiety. You’ve thoughtfully sorted through your choices and made the best decision with the information you had. What’s done is done and you can only drive forward so there’s no point in saying “we should have…”

Bonus: Are We There Yet?
No.  You’re never “there.” There’s always ways to be better, grow and expand, so stop asking if we’re there yet. A life, work, road trip lesson all in one.

5 Reasons A Pet-friendly Office is the Best Kind of Office

Written by Jordan Garegnani, MPR Project Manager and Online Community Manager

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Note the puppy barricade made of weighted trashcans…

I write what I know. And right now, my 1 ½ year old Frenchie, Eva, is next to me trying to figure a way out of my office cube.

While dogs in the workplace are becoming more common, I am extremely appreciative that the Myers PR office is flexible enough to accommodate me and what we have lovingly termed the “bat pig” or “gremlin.” So without further ado, here’s why my office is the best kind of office.

Health Benefits

5acc3012540d82395466d90062c8d56bYou see a sweet little furry thing coming at you and your body can’t help but be happy about it. (some more than others – also known as being “Dog Crazy”) You get a burst of endorphin, lowered blood pressure, raised levels of oxytocin (creating feelings of happiness and trust) and more. Now think about how all those things could be beneficial to you on a particularly stressful day. Also, when you see your little fur nugget being so relaxed, you tend to be relaxed.

Makes you Move
You know how you’re not supposed to sit all day? Yea, well, your dog doesn’t want to sit all day either, so now you have a very good excuse to take a few nice walks. Plus it’s a good time to see if anyone wants to go with you – bonus: bonding time with the coworkers!

Less Stress
IMG_2288With an hour commute at the end of my day, getting out of the office in time to free Eva from her crate is something that stresses me out. Getting stuck in the office late isn’t really an option. But if she’s with me, then I know she’s safe, happy and has had plenty of love and attention.

It Socializes Your Pup
While your dog should be fairly well-behaved before you bring it into a professional environment, bringing your dog into different social situations teaches them to be flexible and adapt easily. The world outside their house/crate won’t seem so scary to them and they’ll act out less in public.

Good Distractions
IMG_2289In a creative marketplace like a PR company, distractions can be helpful to the creative process – for example, coming up with this blog post! Plus other things I guess – but you should try it out for yourself if you can. There’s nothing like sitting at a conference table snuggling your pup while brainstorming marketing ideas

Now I understand, not all people are dog people – so be sure to be thoughtful of those coworkers and those who may be allergic!

 

Lastly – big shout out to David Cavalieri, our Graphic Designer and UX Manager on his 3rd anniversary at Myers PR. Congrats!!

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An Intern’s Take on Myers Public Relations

We hate goodbyes at MPR, but when they do happen, we write about it!

Guest Blog by Melanie Ford, Myers PR Intern 2012-14

It’s hard to believe that my third summer at Myers has already come and gone. When I first applied for the position fresh out of high school, I truly had no idea what to expect. I remember going home after my interview and thinking, “I really connected [with Billie and Kate], but I doubt I actually got the job.” Imagine my shock when I got an offer a few days later!

My seasonal work after that phone call has truly launched my career and proved to me that office work doesn’t have to be the stereotypical “daily grind” – unless that grind is coffee-related! The staff at Myers has invested in, encouraged and mentored me immensely with a friendly professionalism that pervades their positive work culture.

1664During my first summer at MPR before college, I expressed that I was most interested in graphic design work…and give me graphic design work, they did! Here is one of my first projects at Myers which involved creating advertisement material for a client’s fall festival.


Although I was an intern, I was treated as an equal and encouraged to ask questions, request projects, and participate in staff meetings and professional development events, such as the
Reston Chamber of Commerce’s ACE Awards Luncheon.

IMG_7710By the time I came back for my second summer at MPR, I had decided to declare public relations as my major at school. The project managers at MPR sought to give me an overview of client properties and projects. I independently travelled to, oversaw, and photographed on-site events.

I also helped with social media analytics and event planning research. My best memory from this summer was hands-down calling reindeer farmers across the nation regarding reindeer rentals for holiday events! Unfortunately, reindeer are restricted from many states for health reasons, but this was still a fun, once-in-a-lifetime opportunity.

reindeer

During my third summer I did extensive research reports to aid in marketing proposals, media relations, and client relations. Most of my work was independent; I was given projects and trusted to take initiative to complete them.

I remember my first day at MPR and Kate asked me to research each of our clients to familiarize myself with the type of work that we do—note: this was also the same day that one of the offices in our building gave free Ben & Jerry’s ice cream to everyone in the building (best first day ever!).

(Taken by Melanie Ford)

(Taken by Melanie Ford)

The type of work that MPR does became abundantly clear as I overheard phone calls (we work in an open floor plan for optimal collaboration), sat in on conference room meetings, and engaged in office culture; the team goes above and beyond to ensure clients’ satisfaction and success.

 

There’s no way to say it other than this: interning at Myers PR is FUN! To recognize special occasions or completion of extensive projects, the office celebrates with lunches, toasts in the conference room, ringing an “accomplishment bell,” or on occasion, a visit to the Reston Town Center Bow Tie Cinema.

IMG_1137Don’t get me wrong, there were definitely some weeks where I had painstaking research projects for which I popped my headphones in and cranked out 40+ hours of work on that project alone. When the work was done though, I was thanked and encouraged profusely, which made it all worth it.

 

The work culture here is one of respect that is unparalleled by anywhere else that I have worked. The unique work ethic of our team is modeled by our founder and fearless leader, Marion Myers. According to this Game of Thrones character quiz which I posted on my Facebook profile a while ago (and the whole office ended up taking), her character is, very appropriately, Daenerys Targaryen the Mother of Dragons – nurturing, but tough as nails.

I sure am going to miss everyone, but we will see each other again!