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April 22, 2019

Professional Positioning – Part 2 of 2

Last week we talked about a subject near and dear to the PR heart – professional positioning. Remember to review your affiliations, participate, volunteer, and pursue a leadership role. Here are four more ways to position yourself for professional success:

  1. Go after awards – Many organizations offer awards for service to the group or to the community. Some organizations offer business excellence awards. Some recognize their top volunteers. Determine if you have the time and talent necessary to pursue one of these awards and go after it. It may take several years to position yourself or your business to be recognized, but well worth the commitment.
  2. Speak up – Seek out opportunities to speak. Nobody (at least most of us) craves public speaking, but it’s like exercise. The more you do the better you are at it. Speaking, leading seminars, and/or joining a panel of experts, will allow you to showcase your knowledge and raise your visibility as an expert in your field.
  3. Give – Not everyone has the time to volunteer, the personality for public speaking, or the required ramp up time to seek out and win awards. If you or your company can afford the investment, donate to or sponsor an activity for your organization. Most organizations rely on the generosity of their members to keep the doors open and continue their work. Before you write a check, be sure that your organization properly recognizes donors and sponsor with visibility on their website, newsletter, and/or appropriate signage.
  4. Don’t be afraid to walk away – Again – review your affiliations. Ask yourself – Can I effectively “work” this organization? Is this organization working for me? If either answer is “no”, withdraw. There are myriad opportunities to get involved in something you enjoy, something that is meaningful to you and something that ultimately meets your needs. Don’t be afraid to withdraw and try something new.