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October 19, 2019

Professional Positioning – Part 1 of 2

Enough about new technologies…. How about some good old fashioned professional positioning?


  1. Review your affiliations – What organizations, clubs or groups are you a member of? Are you an involved member? It doesn’t do any good to just belong if you aren’t active in the organization. You need to work your memberships so they will work for you. This can be done effectively in a number of ways:
  2. Participate – Attend events, join a committee, and get to know people who may need your services now or be able to refer you down the line. People are naturally more apt to refer someone they have spent time with and know. Never underestimate the power of a personal referral.
  3. Volunteer – Choose a committee or task that you would enjoy spending some time doing. This will allow you get to know other members better and allow you to showcase your skills. Think writing the newsletter vs. stuffing envelopes.
  4. Pursue a leadership role – Most organizations have levels of leadership – committee chairs, board of directors, etc. Talk with someone already in a leadership role and ask, what is the best way to advance within this organization. Leadership brings respect and visibility.

Next week we’ll talk about four more ways to position yourself for professional success. Stay tuned!


Google Plus for Business – Not ready for Prime Time (yet!)

Google + is a promising new addition to the Social Media toolbox. Why? It’s directly tied into the most widely-used search engine on the planet. Google+ is Google’s answer to Facebook.

In comparison to Facebook, Google+ will list employees and management as well as fans. It will also be possible to add more than one location via Google Maps and Places. This has huge potential for businesses, but we’ll have to wait a bit to try it out. At the moment, Google features for business pages are still in development.

Google is encouraging businesses to WAIT until they roll out their business section of Google + later this year. They are actually shutting down business accounts that are masquerading as personal profiles. They’re focusing on optimizing the consumer experience first – which really makes good sense. It will be exciting to watch this all unfold!

Here is an interesting article detailing the future possibilities of your Google+ business profile: http://www.reelseo.com/google-plus-for-business/

Other good business tools to consider are LinkedIn and the LinkedIn Company Page. We’ll take a look at these next.