web analytics

October 19, 2019


As a marketer, I am always on the lookout for the “next best thing” in communication technology. Recently, I was delighted to discover Google’s new social media platform Google+. According to Google, Google+ is currently in a “limited field trial”, meaning only a small number of people can access it and, by invitation only. As of their second day (July 13, 2011), the “limited field trial” quota had already been reached, with eBay sales for invitations being offered for up to $5 each! If you didn’t get on board for the first offering, you can sign up to get an email when Google+ is ready for everyone at https://plus.google.com/welcome though there is no clear timeline on when that may be.

Next up – How Does Google+ work?


Going the Digital Communications Route:

Fun With QR Codes


The newest tool to enter the marketing mix is Quick Response (QR) codes, which have become increasingly visible. You see them in print ads, on the back of buses, on your ice cream containers and in store windows. Users with smart phones can scan the image and open mobile web content directly!

The opportunities are boundless, but marketers who lack understanding risk disappointing rather than engaging their audience. A QR code that leads to a cumbersome company web site defeats the purpose – content will be delivered on the user’s tiny smart phone screen and must be both easy and rewarding to navigate and access. A more engaging and effective approach is to link to appropriate mobile web content that offers instant gratification such as a relevant video, an exclusive offer, or other more rewarding and mobile-adapted material. QR codes are our link from the physical to the mobile world, and content should be adapted accordingly.

These QR codes were used at Mazza Gallerie to entertain and engage the overnight line up for the Filene’s Basement Running of the Brides event. Two sided signs were placed along the waiting line route with links to wedding appropriate blog posts, fun quizzes, videos, and other Mazza Gallerie social and retail information. A captive audience. Message delivered. Facebook “likes” and Twitter followers increased dramatically overnight!