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April 22, 2019

Whom should you rely on?

Welcome to the new Myers PR Blog! To kick off our blog launch, Marion Myers, President of Myers PR continues a new series, “The 5 ‘Ws’ for a Positive Reputation.” Check back each week for the newest topic, or subscribe via e-mail or RSS!

If you choose to work with a PR professional, it’s a real advantage to work with someone local, who is well ingrained and respected in your community. There is a level of access they can provide that out-of-town firms can’t compete with. A well connected professional has established relationships with the media, and can provide high-level influence introductions. An assignment editor is much more likely to respond to someone they know and trust to bring them a good story. Local community leaders and elected officials are more inclined to listen to and support an initiative when presented by an active member of their own community. After all, it’s all about relationships.

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Next week’s topic: “What’s the bottom line?”

Who is going to develop and execute this PR campaign?

Welcome to the new Myers PR Blog! To kick off our blog launch, Marion Myers, President of Myers PR continues her weekly series, “The 5 ‘Ws’ for a Positive Reputation.” Check back each week for the newest topic, or subscribe via e-mail or RSS!

You may choose to go it alone, work cooperatively with a professional or turn it over entirely to a PR firm. There are advantages to having a professional get you started and lay out the ground work for you.

A professional can help you work through the analysis and planning process and bring to light issues that you may be too close to recognize: a website facelift; better internal communication; more consistent client outreach; message development; community outreach; and perhaps an awards strategy or a corporate philanthropy plan. You may be advised to add speaking opportunities, beef up your media outreach, create a crisis communications plan, and perhaps (most likely!) initiate or integrate a social media plan. These will become the “bones” of your long-range strategic plan. You can choose to execute on your own or move forward cooperatively with a professional at that point.

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Next week’s topic: “Whom should you rely on?”


 

Where Do You Start?

Welcome to the new Myers PR Blog! To kick off our blog launch, Marion Myers, President of Myers PR continues a new series, “The 5 ‘Ws’ for a Positive Reputation.” Check back each week for the newest topic, or subscribe via e-mail or RSS!

Many tools are employed in a PR campaign, but the best place to start is with a good, hard look inside your own organization. Take an inventory of what you are doing well and, more importantly, where you are coming up short. Who is your competition, and where are your opportunities? An effective tool for this is a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis. This will help you form the foundation for your PR campaign.

Next, identify where you want to be, say, in a year or two years. What are your specific goals and what are the steps needed to reach them? This should be laid out in an action plan – month by month with specific activities and deadlines. This will provide you with a timeline to follow and help you stay on track.

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Next week’s topic: “Who is going to develop and execute this PR campaign?”

 

 

Public Relations: the 5 “Ws” for a Positive Reputation.

Welcome to the new Myers PR Blog! To kick off our blog launch, Marion Myers, President of Myers PR begins a new series, “The 5 ‘Ws’ for a Positive Reputation.” Check back each week for the newest topic, or subscribe via e-mail or RSS!

What is it….exactly?

I can’t tell you how often I’ve been asked, “What is PR? What is it that you do, exactly?” I guess you could say that PR helps you manage your reputation – what you do, what you say, and what others say about you. Whether you are marketing a product, a service, an organization or yourself, a positive reputation is a key component for success.

Effective PR is a thoughtfully planned and sustained effort to establish and maintain this positive reputation – with your customers, clients, employees, investors and/or the general public. PR will allow you to enhance – or correct – your reputation both inside and outside your organization. It will help build support for your product, your project or your cause. It will help create customer loyalty and strengthen employee retention.

Public Relations is the flexible, creative and most responsive component of marketing. But be aware that flexible does not translate to haphazard, creative to untrained, or responsive to non-proactive. It takes a plan.

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Next week’s topic: “Where do you start?”