web analytics

June 18, 2019

Why We Do Event Marketing

event-marketing-Here at Myers PR, we didn’t go off looking to be an event planning company. But as we grew and provided more and more in-house marketing and PR offerings, we realized that one of the best ways to show off our mixed-use retail spaces was to provide a community experience that people enjoyed and associated with our client. 

A quote by Maya Angelou that we often share in the office is, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

And despite the chaos that is planning an event, it’s totally worth it to create an experience that people will remember, treasure, share, and hopefully return to.  Cornell psychology professor, Thomas Gilovich’s research over the past decade says that experiences bring people more happiness than possessions. Thus, our goal is to create those neural pathways of happiness and make sure they’re associated with our clients – marketing that doesn’t feel like marketing but is still highly effective for your brand.

When we start planning an event, we think through the following to create a low-stress, high-enjoyability customer experience:

  • new_seo-39-512audience-appropriate activities
  • audience-appropriate food and beverages
  • smooth event flow layout (not long lines)
  • enough event supplies (nothing makes people sadder than running out of stuff)
  • a variety of things to do, see, taste, buy, sip, and take home
  • extra surprises not advertised (keep ’em pleasantly surprised!)

It seems counter-productive – focusing so much on the attendees instead of focusing on promoting the client, but all the love and attention pays off in very happy attendees that were given a memorable gift by the brand or company you represent. Happy customers = loyal customers!

A paragraph by EventCrazy, a search engine for fun things to do, puts it very beautifully…

“Events are the life blood of a society. They are occasions that gather people together united in a common theme, cause or celebration. …. Events can be as simple as a child’s kindergarten graduation or as dramatic as the Super Bowl. It doesn’t matter what your preference is or even if it is constantly evolving. What does matter is that you are “experiencing” something that will give you great satisfaction and a lifetime of memories. “

Think about that next time you go to a community event or plan a birthday party!

An Intern’s Take on Myers Public Relations

We hate goodbyes at MPR, but when they do happen, we write about it!

Guest Blog by Melanie Ford, Myers PR Intern 2012-14

It’s hard to believe that my third summer at Myers has already come and gone. When I first applied for the position fresh out of high school, I truly had no idea what to expect. I remember going home after my interview and thinking, “I really connected [with Billie and Kate], but I doubt I actually got the job.” Imagine my shock when I got an offer a few days later!

My seasonal work after that phone call has truly launched my career and proved to me that office work doesn’t have to be the stereotypical “daily grind” – unless that grind is coffee-related! The staff at Myers has invested in, encouraged and mentored me immensely with a friendly professionalism that pervades their positive work culture.

1664During my first summer at MPR before college, I expressed that I was most interested in graphic design work…and give me graphic design work, they did! Here is one of my first projects at Myers which involved creating advertisement material for a client’s fall festival.


Although I was an intern, I was treated as an equal and encouraged to ask questions, request projects, and participate in staff meetings and professional development events, such as the
Reston Chamber of Commerce’s ACE Awards Luncheon.

IMG_7710By the time I came back for my second summer at MPR, I had decided to declare public relations as my major at school. The project managers at MPR sought to give me an overview of client properties and projects. I independently travelled to, oversaw, and photographed on-site events.

I also helped with social media analytics and event planning research. My best memory from this summer was hands-down calling reindeer farmers across the nation regarding reindeer rentals for holiday events! Unfortunately, reindeer are restricted from many states for health reasons, but this was still a fun, once-in-a-lifetime opportunity.

reindeer

During my third summer I did extensive research reports to aid in marketing proposals, media relations, and client relations. Most of my work was independent; I was given projects and trusted to take initiative to complete them.

I remember my first day at MPR and Kate asked me to research each of our clients to familiarize myself with the type of work that we do—note: this was also the same day that one of the offices in our building gave free Ben & Jerry’s ice cream to everyone in the building (best first day ever!).

(Taken by Melanie Ford)

(Taken by Melanie Ford)

The type of work that MPR does became abundantly clear as I overheard phone calls (we work in an open floor plan for optimal collaboration), sat in on conference room meetings, and engaged in office culture; the team goes above and beyond to ensure clients’ satisfaction and success.

 

There’s no way to say it other than this: interning at Myers PR is FUN! To recognize special occasions or completion of extensive projects, the office celebrates with lunches, toasts in the conference room, ringing an “accomplishment bell,” or on occasion, a visit to the Reston Town Center Bow Tie Cinema.

IMG_1137Don’t get me wrong, there were definitely some weeks where I had painstaking research projects for which I popped my headphones in and cranked out 40+ hours of work on that project alone. When the work was done though, I was thanked and encouraged profusely, which made it all worth it.

 

The work culture here is one of respect that is unparalleled by anywhere else that I have worked. The unique work ethic of our team is modeled by our founder and fearless leader, Marion Myers. According to this Game of Thrones character quiz which I posted on my Facebook profile a while ago (and the whole office ended up taking), her character is, very appropriately, Daenerys Targaryen the Mother of Dragons – nurturing, but tough as nails.

I sure am going to miss everyone, but we will see each other again!

How to Successfully & Legally Promote Alcohol-Related Events

Guest Blog by Melanie Ford, MPR Intern

HappyHourHappy hour promotion can sometimes be a gray area for marketers – especially when you have clients in different states like Myers PR does. Of course every firm wants to promote the “fun, cool, hip” activities of their clients, but this gray area has complicated and varying regulation laws nationwide which we recommend you pay attention to.

So, what is considered an acceptable promotion for a client’s happy hour, bar crawl, or event with alcoholic beverage sales?

1. Research the agency that regulates alcohol retail and advertising within your country, state, and region

Control States

Laws vary on each of these three geographic levels. Within the United States, the passage of the Twenty-first Amendment in December 1933 put alcohol regulation into the hands of state legislature. Today, there are 18 “control states” in which the state government has varying degrees of monopoly on alcohol sales and advertisement while the other 32 states operate via private licensing systems.

Maryland, for example, has four counties – Montgomery, Somerset, Wicomico, and Worchester – whose alcohol sales are county alcohol-controlled.Virginia and Maryland are both control states, while DC is not. However, just to make things fun, laws and regulations, even among control states, are not standardized.

The 18 control states are listed on the National Alcohol Beverage Control Association website which is the best place to start for information on alcohol regulations within your state.

MD-VA-DC Alcohol Regulation-RGB

2. Find out what types of promotions and promotional phrasing are acceptable for the event

As of January 29, 2014, Virginia restaurants and bars can legally advertise in all media forms (social, print, and broadcast) using the phrase “happy hour” and “drink specials” and the event time span.

IMG_6123Be careful though! Advertisements cannot mention specific happy hour drink types, happy hour beverage prices, or the word “discounted.” The cost and type of alcoholic beverage may only be advertised if it is the same price regardless of the time of day. If an exact amount of alcohol is specified, food and alcohol drink package pairings may be promoted.

Happy hours that last past 9 p.m., 2-for-1 drink specials, and offers for unlimited alcoholic beverages are also not legal in Virginia. Be sure to check out these current regulation examples from VA ABC for acceptable promotion ideas.

VA ABC began its regulatory review in 2011 and received approval from the McDonnell administration on its proposed changes in December 2013. “The process involved gathering recommendations from the public, alcohol industry representatives, restaurant owners and other key stakeholders, and was focused on public safety and business-friendly decisions,” former ABC Chief Operating Officer Curtis Coleburn said in a January 2014 news release.

As far as alcohol-related advertising goes, Virginia has come a long way. Prior to 2009, Virginia restaurants could not promote happy hour drink specials. In 2009, vendors were only allowed to advertise drink specials inside their establishment or on a 17-by-22-inch window sign with limited phrasing allowances. Virginia’s ban on advertising drink specials dates to the 1980s and is due to concerns about drunken driving.

Washington D.C. and Maryland don’t have laws specifically preventing the advertisement of happy hours online or on social media – which makes things much easier on those of us promoting the specials.

3. Remember, different platforms all have their own policies regarding alcohol

Social-Media-SitesAs a general rule, happy hour promotions should never target an audience or region outside of the permitted area. For example, if you want to advertise a Maryland happy hour event via Facebook ad, do not target a Virginia region or audience unless you know that the phrasing of your ad aligns with both state’s laws. It goes without saying, but just to cover all our bases: never target an audience below the legal drinking age. Same policy goes for print publications.

Google allows “brand or informational advertising for alcoholic beverages in the US” as well as “advertising for the online sale of alcoholic beverage.” For more information, see their AdWords policy page.

Twitter’s policy states: “The promotion of offline sale of alcohol and general awareness of alcohol brands is permitted in the US.”

Print publications each have their own advertising policy that should be reviewed prior to purchasing any ad spots as well.

4. Lastly, keep public safety a top priority

373042_209263545750711_937626912_n

While some ABC laws may seem overly strict, ABC has said in the past that excessive alcohol consumption, fatalities, and the targeting of underage drinking are the main concerns surrounding happy hour advertising. The reality of these problems should not be overlooked when it comes to event or product promotion.

Promote responsibly and ensure that the event has proper security, licensing, and transportation options before advertising.At Myers, many of our client events are metro accessible, so when advertising for these events, we encourage the use of public transit, carpooling, and cabs.

While there are hoops and loopholes to be navigated in promoting alcohol-related events, knowing what regulations you have to work with is the best way to stay ahead of the game. And to celebrate ABC as it reaches its 80th anniversary in the same year the new Virginia state legislature regarding happy hour advertising took effect, “Cheers to 80 years!”

Fairfax County Home to 100 Festivals

Guest Blog by Henrik Sundqvist, Director of Communications & Programs in the Arts Council of Fairfax County

 

1399348_390712521031722_1727422280_o

Patrons visiting the Northern Virginia Fine Arts Festival, which is produced by the Greater Reston Arts Center (GRACE). Image Credit: Greater Reston Arts Center

Not only do festivals contribute to the quality of life for Fairfax County residents, but they act as a major draw for visitors from both the region and nation. “Tourism in Fairfax County is a $2.9 billion industry,” says Barry Biggar, President and CEO of Visit Fairfax. “Our visitors have numerous opportunities to attend many arts and cultural events, including festivals, and they significantly contribute to Fairfax County’s overall tourism experience,” according to Mr. Biggar. When communities attract cultural tourists, local businesses reap the rewards. A study done by Americans for the Arts found that nearly half of arts and cultural event attendees live outside of the destination, and their event-related spending is more than twice than that of local residents.

“People come to festivals for one thing, maybe the arts and crafts, are then introduced to forms of art they never would have experienced otherwise, and often are inspired to seek out new arts experiences in the future,” said Carole Rosenstein, Associate Professor of Arts Management at George Mason University, who worked on the 2010 National Endowment for the Arts study – Live from Your Neighborhood: A National Study of Outdoor Arts Festivals.

Updated Logo for Website 3.31.14Fairfax County’s diverse offering of festivals showcases everything from the arts, to culinary, to seasonal festivities, to film, and theatre works, nearly every month of the year on an annual basis. Holly Koons McCullough, Executive Director and Curator at the Greater Reston Arts Center helps run the Northern Virginia Fine Arts Festival which will be held May 16-18. The fine arts festival showcases more than 200 juried artists nationwide and draws 30,000 patrons to Reston. “The festival provides a personal experience; visitors have the opportunity to view, purchase, and interact directly with the featured artists,” says McCullough.

Other community-wide festivals bring locals and visitors together to celebrate our ethnic diversity. The annual DMV Punjabi Mela 2014 Festival, which will be held May 25 at Bull Run Regional Park, draws over 10,000 attendees and celebrates Indian & Pakistani heritage and culture.

“Festivals offer diverse and creative venues for experiencing the arts and create opportunities for meaningful exchange of ideas,” says Linda Sullivan, President & CEO of the Arts Council of Fairfax County.

For more information on the arts and cultural festival listings for the entire 2014 calendar year, visit the Arts Council’s website at www.artsfairfax.org/resources/festivals. Fairfax County’s many events and festivals are published on Visit Fairfax’s website at www.fxva.com.

Saying Farewell to Kate

Today we post with sad/happy hearts. Tomorrow is Kate Meier’s last day as she moves to Charlottesville on a grand new life adventure. We’ve put together a little saying goodbye post so she knows how deeply she’s touched the people and institution of Myers PR.

MPR on the dance floorKate, you are hereby nominated for an award in the category of Amazing Co-Worker and All ‘Round Beautiful, Fun Person:
Kate has been with Myers PR since 2008, and came with a strong grasp on the PR industry from her experience in managing communications with regional, state, national, and international associations. Kate is a graduate of the University of Virginia and the Emerging Leaders Institute of Leadership Fairfax, Inc., and also a talented artist. Now this is where it gets really interesting. In her personal life, Kate is actively involved in improv comedy, a cappella, community theater (including a production of Equus), a former board member of the Bite Me Cancer Foundation, and earned the title of Miss Virginia Pole Fitness Champion in 2012. She is a pole fitness instructor, and gave a phenomenal performance on April 13, 2013 prior to a new development: she and her husband had their first child in July.
– Carol Nahorniak with a heavy heart ‘cause Kate’s leaving us 🙁

Carol Brandy Kate at TW 4 15 2013Kate had me at “Charlottesville.” During our very first conversation we discovered our mutual love of my home town and shared hangouts. When Kate told me she was moving to Charlottesville my instant jealousy was overcome by the thought of losing such a valuable team member in our office. Kate and I worked closely on events for clients and she always had an innate way of embracing my event ideas and sparking creative thinking. Her spark in the office was infectious. It is rare to find a work environment where everyone’s personalities mesh well, so it is difficult to see Kate go. However, I am excited to have a new partner in crime whenever I visit Charlottesville.
– Brandy Walker

IMG_3783If you put all the “hats” Kate wears into a pile, it would be a sizable mound. She is a wife, mother, project manager, event organizer, fitness instructor, award-winning athlete in a surprising discipline, singer, dancer, jokester who can speak in hilarious voices, one of the warmest people I’ve ever known–I know I’ve forgotten some of the “hats.” The combination of abilities and traits that is Kate will probably never come again. I treasure knowing her.
– Arja Sahramaa

photo 1 (2)Funny enough, I always seem to be following in Kate’s footsteps (and I’m OK with that). I’ve known her since middle school, through theater in high school and again at Myers PR. It’d be impossible to say how she’s shaped a lot of my life in just a few sentences, so I will stick to just Myers PR.

Kate was the one who found me and brought me to Myers PR as the Social Media Manager. Over coffee, it went something like this, “You work at a small PR firm in Reston Town Center? I work at a small PR firm in Reston Town Center. Your office has a red wall? OUR office has a red wall. You do social media? We need a social media person!” You get the gist 🙂

JordanWedK&K&cakeI am grateful for being brought into an office with so many wonderful qualities – her being one of them. Kate took me under her wing and set me in motion. I worked with her on projects and she mentored me in life, work, mistakes, love, and growth. In less than two years, Kate completely changed my trajectory and taught me to always keep moving toward something. Needless to say, our friendship also flourished – she and her husband even made my wedding cake! So without thinking about it too hard lest there be tears, there will be a big hole without Kate but we will do our best to keep her spirit always in the office. And if our history is any indicator, I’m certain our paths will cross again.
Always – Jordan Garegnani

MPR at FC Arts Council awards 2012_FCEDA_1040It’s been six amazing years since the day I, a dorky high school intern, met Kate, the forever-smiling manager. The two of us were at constant odds as I annoyed her to give me more work to do, but I, apparently, “worked too quickly.” She says, that I “wasn’t the typical intern,” but I say that she wasn’t the typical manager. From the beginning, Kate has been the best mentor anyone could ask for and I owe my career to her. Opportunities were only presented to me thanks to Kate’s belief in the person I could become.

I’m overjoyed for the possibilities that have opened for Kate and wish her and her family the best of luck in everything.
The only thing I ask is that time doesn’t make us strangers, but, knowing Kate, I’m not worried.

My goodness, Kate, I’m going to miss you.
With Love – David Cavalieri

photoI found a miniature ceramic bust of the composer Wagner on my desk this week. On it was a note, “Thanks kid. It’s been real.” His hard stony glare made me want to both laugh and cry… The roots of this bust’s presence at Myers date back to my early days at MPR, when Kate introduced me to online SNL videos. Our favorite became the segments about “ceramic busts,” with Scarlet Johansson describing in a gaudy New Jersey accent, how ceramic busts add extravagance and chicness to any lifestyle. Many an owah was spent tawkin like we wuz like Scahlet and wuhkin’ with swimmin’ pools undah owah desks! (all possible with the presence of a ceramic bust!). Little did Kate know that I was the proud owner of roughly 15 miniature classic composer ceramic busts (don’t ask). Each and every one of those little dudes made their way to her desk one fine morning to welcome to her to a cubicle which now dripped in grandeur…

Where's my headThis is just one example of many, about how Kate has the innate ability to create community, and inspire others to create it. She brings people together by inserting fun and hilarity to any environment – especially when working in marketing there just HAS to be some fun! She offers so many things that make all of us better. Her creativity is so boundless that it cannot be contained. Her big ideas reach up to the cosmos and beyond, pushing through the steel cage boundaries that so many of us see like they are nothing more than silly string. Her spontaneity in both thought and action encourages freshness and excitement. Around Kate, boxes simply don’t exist. She makes all of us better and brighter because she herself emanates a brightness that you can’t help but want to follow.

Kate has more than anything been a wonderful friend. I am going to miss the jokes and fun that we shared… “Thomas!,” Rick-Roll Fridays, getting ready for Best of Reston – make-up always looks better when you apply after sharing a bottle of wine!… These memories are now molded tightly into the shape of a tiny ceramic bust of an angry German man, whom will sit proudly on my desk knowing that he represents so much more, that he represents Kate.

Thank you Kate, for all that you’ve given me, and good luck on your new adventure!
– Liz Bush
Kate,
MyersPR on IceYour tremendous enthusiasm and spirit will be missed, and I am thankful to know such a delightfully quirky, creative, think-in-pictures person. What a gift it is to know you, and to know you is to love you. I can’t wait to witness the amazing things you will create and discover as you continue to grow as a person, a wife and a mother. Wishing you the very best along your journey, and I look forward to the day our paths cross once again.
With love and hugs – Billie Nicolotti

Jordan's engagement party at MPRI met Kate when she’s joined the Chamber staff as Communications Director in 2008. Coincidentally, I had held the same position 10 years earlier in a much less complex time for Marketing and PR. We had no email, World Wide Websites were all the new rage and Social Media was non-existent. People actually used beepers, faxed each other and took their film to the drug store to be printed. Archaic! By the time I met Kate, we had been launched into a world of communications technology never experienced before: GPS, Flash, iPhone 3G, Androids, Apple’s App Store, and Social networking in a Web 2.0 world. I needed someone who knew how all that stuff worked.

Enter Kate Meier – Technology Nerd Extraordinaire! She had everything we needed and wanted – technological curiosity, great personality and a maturity way beyond her years. She fit right in with our quirky little staff and the clients loved her. She never backed away from a challenge. She strove to learn new things, take on more responsibilities, wow the clients and moved up to Senior Project Manager in a few short (albeit busy) years.

image001Now, the same qualities that brought her to MPR five years ago are taking her to the next stage in her journey. It is bitter sweet to see a cherished bird leave the nest, but this is no fledgling, and she will flourish. I wish Kate and her family all the best that life can bring. Thank you Kate for everything you did to make MPR such a special place to work and be.
– Marion Myers

In summation, Kate means a lot of different special things to all of us and her continual presence will be very sorely missed. But we know that she will never really leave us; we will always have memories and are overjoyed for her new life in Charlottesville and can’t wish her enough happiness. As David said, “My goodness Kate, we are going to miss you.”

Dance

Behind the Scenes of the Holiday Season

‘Tis the season…. The arrival of the Holidays has an energy all its own. And we’re giving you a look behind the scenes to see how visits with Santa, winter festivals, strolling carolers and Christmas tree lightings come about.

OLYMPUS DIGITAL CAMERA

The family, friends and favorite foods may be your responsibility, but planning the festivities, events and holiday “happenings” are usually the responsibility of your friendly neighborhood marketing people. That would be us!

Myers PR planned and produced six marketing events held over the last weekend alone. With the goal to attract visitors to our properties on Black Friday and get our customers in the holiday mood, we offer an “experience.” Research shows that although more and more people will continue to shop online, many shoppers are drawn to centers that offer more than shopping – an opportunity to be a part of the festivities instead of just given holiday promotions.

Reston Town Center Holiday Parade and Tree LightingOn Friday, Black Friday, we started the day in Reston Town Center with the Gingerbread Man Mile – a fun run for kids at 8 AM. The shops and Ice Rink opened early to capture the crowd. The Reston Holiday Parade followed at 11 AM. We drew over 12,000 to 15,000 happy attendees. Our goal was to capture that audience for ice skating, photos with Santa, dining in our restaurants and shopping with a great overall experience. To wrap the evening up we held the traditional Tree Lighting and Sing Along with Santa.

Reston Town Center Holiday Parade and Tree Lighting

Simultaneously, across the Potomac, we entertained children of all ages at Mazza Gallerie in Chevy Chase, offering photos with Santa and his strolling entertainers. The Santa team put in three days of cheer, and will continue every weekend including Christmas Eve. Here’s the schedule!

 

Just across the street at the Shops at Wisconsin Place, our Sprinkled with Cheer event featured more strolling entertainers music and, of course, old Mr. Scrooge himself. It was a chilly day, but the shops were busy and the customers were delighted. Mission accomplished!

MPR_3396On Saturday we crossed the river once again and headed up to Olney for the Fair Hill Shopping Center’s Holiday Festival. Santa arrived on fire truck, with lights a-blazing and Santa a-waving! It was a family friendly event with lots of activities, Choral performers, and of course, photos with Santa. It was a brave crowd who stayed on in the chilly evening for the lighting of the Christmas tree. Everyone was so appreciative and happy to be there. That made all the preparation and work so rewarding!

1457664_204675593049435_1074679647_nEach of these experiences takes months of planning and preparation, reams of paperwork – insurance forms, production schedules, invoices, contracts – and a lot of man hours. Our goal is to make it all seem effortless and fun!

So, here we are six events into the Holidays with another three to go. Sometimes I am asked if it’s hard to be so busy during the Holiday season. I say, if we can create memorable experiences that make people happy to be on our properties – to shop, to dine, to hang out and enjoy themselves – then we have done our job. And to all a Good Night!

 

1471302_614474928612339_301102991_n

 

 

ACE ACE, Baby!

Awards for Chamber Excellence – The ACE Awards, 2013

Guest Blog by Melanie Ford , Myers PR Intern

1011746_10151689708918746_439868662_nThis past Thursday, June 27, our office attended the Greater Reston Chamber of Commerce’s ACE Awards at the Sheraton Reston Hotel. Little did we know that we would also be supporting Marion Myers, President of Myers Public Relations, as she received the honor of becoming the 2013 Joe Ritchey Pinnacle Award recipient!

As I watched the awards ceremony, I realized how important it is for a successful business to be a part of an organization like the Greater Reston Chamber of Commerce (GRCC).

Get Involved

Myers PR has been a member of the GRCC since 1994. Marion even got her start at the chamber as its first Communications Director and she credits the growth of her company to the relationships she built through the chamber. Needless to say, we do not underestimate the importance of networking around here.

Highlight the Skillset of Your Business & Employees

998183_10151507089105924_1769255909_nAs she escalated to Chair, Advisory Council member, and Communications Committee Chair, Marion continued to donate her time and skills by offering public relations and social media services for chamber members and the chamber. Consider volunteering as a means of showcasing your services for others!

…And You Might Win an Awesome Award!

photo (12)When GRCC President and CEO Mark Ingrao introduced the Joe Ritchey Pinnacle Award, we all tried to guess who had won. As he introduced her, the Myers PR staff literally began jumping up and down in our seats. “She stayed active even after her year as chairwoman…her legacy and the chamber’s will live on thanks to her leading the achievement of all the chamber’s pictures and documents as part of the 30th anniversary celebration preparation,” Ingrao said.

In the words of Joe Ritchey, “Marion Myers is the perfect recipient [of the Joe Ritchey Pinnacle Award].”

1045117_10151689716478746_649517971_n

We proudly applaud Marion for setting a precedent at Myers PR for community involvement as well as a commitment to service. (We may be biased, but we think she’s the best! The pinnacle, you might say…) To see an entire list of the 2013 ACE Award recipients, check out this article by Reston Patch!

 

Public Relations: the 5 “Ws” for a Positive Reputation.

Welcome to the new Myers PR Blog! To kick off our blog launch, Marion Myers, President of Myers PR begins a new series, “The 5 ‘Ws’ for a Positive Reputation.” Check back each week for the newest topic, or subscribe via e-mail or RSS!

What is it….exactly?

I can’t tell you how often I’ve been asked, “What is PR? What is it that you do, exactly?” I guess you could say that PR helps you manage your reputation – what you do, what you say, and what others say about you. Whether you are marketing a product, a service, an organization or yourself, a positive reputation is a key component for success.

Effective PR is a thoughtfully planned and sustained effort to establish and maintain this positive reputation – with your customers, clients, employees, investors and/or the general public. PR will allow you to enhance – or correct – your reputation both inside and outside your organization. It will help build support for your product, your project or your cause. It will help create customer loyalty and strengthen employee retention.

Public Relations is the flexible, creative and most responsive component of marketing. But be aware that flexible does not translate to haphazard, creative to untrained, or responsive to non-proactive. It takes a plan.

# # #

Next week’s topic: “Where do you start?”